Brand Safety for IHG
To help roll out new and consistent brand safety standards for every one of IHG’s hotels around the world VPI Digital
To help roll out new and consistent brand safety standards for every one of IHG’s hotels around the world VPI Digital created a program to communicate this important initiative.
Every day thousands of people check in to an InterContinental, Crowne Plaza, Holiday Inn or any other IHG-branded hotel in over 100 countries. Beyond great service and facilities, a great nights sleep and, overall, a great experience, guests also choose IHG hotels because they know they’re in safe hands. To introduce the new international safety standards VPI Digital used travel journalist Peter Nunn to deliver the core messages on location at hotels in London and Paris supplemented with video material from our extensive IHG video library shot around the world. With interviews from IHG’s Chief Executive, Andy Cosslett as well as representatives from some of IHG’s corporate clients such as BMW, Ikea, Honda the video was distributed online to the hotel group’s worldwide international network.