Hitting the high notes in Egypt

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For 2010 hotel group IHG held its annual EMEA conference in Egypt at the InterContinental Cairo Citystars

For 2010 hotel group IHG held its annual EMEA conference in Egypt at the InterContinental Cairo Citystars. The challenge for VPI Digital was to cover all aspects of the event including: presentations and breakouts; trade show; gala awards and the finale reception and dinner.

Video interviews of some of the 650 international delegates took place over the three days of the conference. These were used on-screen during the conference as well as uploaded as part of live reports to IHG’s intranet so global colleagues could share the messaging. With multiple cameras, an on-screen presenter and, sometimes, challenging environments in which to work, VPI Digital succeeded in capturing the key messages as well as the magic of this event.

The highlight of the conference was a gala evening in the desert with Egyptian food, music and culture, ending with an unforgettable performance by singing sensation Katherine Jenkins against the stunning backdrop of the Great Pyramids.